How to Frame the Claim of Carbon Neutrality Properly?

Picture yourself in a supermarket deciding between brands of dog food. One brand captures your attention with the claim "carbon-neutral" on the packaging. You have noticed this to be a new and popular trend for companies to include claims such as "carbon neutral" and "net-zero emission carbon footprint" as a way to differentiate their products in the marketplace. It begs the question, what do these terms really mean? Carbon neutrality or net-zero...
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