Blog Guidelines
 
 

1) Blog posts can be about almost any interesting topic relevant to environmental or social sustainability.

2) Posts must be well-written. Try to keep your writing engaging and use language that can be understood by non-expert audiences. Do NOT submit posts in academic style. Check your grammar and spelling CAREFULLY before posting.

3) Posts can be between 500 and 5,000 words. However, 1,500 words is generally a good target.

4) Use line breaks at the end of each paragraph. Don't submit one giant paragraph.

5) Use ONLY the Default Font (15px Open Sans). If the font size does not automatically default to 15px, you can set it to 16px because the editor currently does not allow manually setting to 15px. Do not change the colour of the fonts or links. If used, sub-headings should be 18px bold. Links should open in a new window. We have these guidelines to create some consistency in style.

6) Content should be factual and evidence-based. Whenever possible, include links to credible sources to support your claims.

7) You may write about topics related to your business. However, you cannot post "advertorials" for your products or services. Your post needs to be the kind of story that a credible journalist might want to write. If it is just a poorly disguised advertisement, attempting to sell something to our members, we will NOT publish it. If you are going to mention your organisation's commercial product/s or service/s, please do so objectively and mention at least two competitors. Focus on the facts and avoid unnecessarily emotive language when describing products or services (especially your own).

We are fine with you writing about your own information product such as an academic paper, book, documentary, TV show, theatre performance, or art/photo exhibition, but make sure that the blog post has substantial stand-alone value for the reader and does not read like an advertisement.

8) You must include a visually appealing Post Cover photo that is landscape format and at least 798 pixels wide. You may also include other images in the body of the story. Be careful not to breach anyone's copyright! You may only include images that you are legally entitled to publish. Carefully read any conditions of use and follow them fully. If in doubt, contact the owner of the image and ask for permission.

Free images are available from Pexels, Unsplash, Pixabay, Wikimedia Commons, CSIRO, US Government, Visual Capitalist, Statista, and Our World in Data. You can also search for "Creative Commons" images on Flickr.com or "Labeled for Reuse" images on Google Images. Please read and follow any conditions of use for each image. Another good media option is to embed Tweets or YouTube videos.

When using images, include the following at the end of the caption:

  • Owner-name"
  • if copyright free "Image source: Source-name".

9) Include a mini-bio at the end of your post which discloses any commercial associations that you may have with the content of your post. If you have included any affiliate links these should be disclosed and have a "nofollow" attribute. The latter can be set with a checkbox when you create the links.

Here's a fictional example (note the disclaimer about not representing GreenExecutive):

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John Green is the Chief Sustainability Officer at Foobar Corp. He has a PhD in Ecology and an MBA, both from Harvard University. His company is the manufacturer of Stellar Batteries one of several energy storage products mentioned in this blog post.

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Any opinions or views expressed in this blog post are those of the individual author, unless explicitly stated to be those of GreenExecutive.

10) Assign your post to appropriate category/s. Please do not choose more categories than is necessary to appropriately classify your post. Most posts will belong in just one or two categories. The default category "Sustainability General" is pre-checked, uncheck if your post is not of a general nature.

11) The content of your blog post must be in your post. You can't just link to a post on a third party site.

12) All posts are moderated. We will not approve anything that does not follow our rules.

13) These rules can't cover every eventuality, so we reserve the right to reject posts for reasons that are beyond the scope of these rules. If you think we might be concerned about the content of your post, please contact us before writing it.