Why the world needs GreenExecutive

The Pale Blue Dot The space probe Voyager 1 photographed Earth in 1990 from 6 billion kilometres away.

In 1994, Carl Sagan said of the picture above, "To my mind, there is perhaps no better demonstration of the folly of human conceits than this distant image of our tiny world. To me, it underscores our responsibility to deal more kindly and compassionately with one another and to preserve and cherish that pale blue dot, the only home we've ever known." 

Here we are, a quarter of a century later, and Sagan's words are more pertinent than ever. The biosphere is dying and we're the ones killing it! So the BIG questions is... Can we learn to treat our home with the respect that it needs to survive, or better-still thrive? Or are we trapped in an endless cycle of self-harm?

The "solutions" offered by governments fall far-short of what's needed to avert multiple catastrophes. Worse still, many governments are willfully ignoring the root causes. And this is outrageous! 

Human activity is the cause of most of the world's problems, so why aren't governments taking decisive action to curb population growth? We need to feed the growing population, so why aren't we fixing land degradation, pollinator decline, and overfishing? We're in the midst of the sixth major extinction event, so why aren't we protecting natural habitats? We urgently need to phase-out fossil fuels to keep warming under 1.5C degrees, so why are governments still subsidising fossil fuels and approving new coal and oil/gas projects, and why aren't there sufficiently ambitious and widespread carbon taxes? Income inequality is a growing problem, so how do we justify tax cuts for wealthy individuals and companies? We desperately need better governance, but how can that happen while money plays such a big role in the politics? We need to educate the public about these and other problems, but how will that happen if quality journalism is allowed to die and conspiracy theories thrive? I could keep going, but I think you get the picture.

The flip-side is that there are growing numbers of very capable people who are trying to solve the world's environmental and social problems. Furthermore, these efforts are spreading beyond the realms of science and activism to include people from politics and business. However, most of this work is happening in "silos" and that's a problem. 

Sustainability is a global challenge, spanning most aspects of humanity, science, and nature. We therefore need people from extraordinarily diverse backgrounds to communicate and collaborate with the goal of radically transforming the way that human-made systems work. Tinkering around the edges, like we're doing now, is not going to produce the rapid and meaningful changes that are necessary to avert multiple disasters. 

The goal of GreenExecutive is to facilitate local and international cooperation between the people who can best accelerate progress towards environmental and social sustainability. Basically, we want to put a bunch of smart people in the same virtual space and have them figure-out how to save the earth!

However, for GreenExecutive to fulfill its potential, we need a strong and productive community. Hopefully, YOU will help with that! If the right people participate, it will be a powerful support system for those seeking to achieve sustainability, thereby accelerating the global transition towards a green economy. It will also be an opportunity for members to enhance their knowledge, reputation, and professional networks.

Membership is currently FREE to anyone professionally involved in sustainability, or working on a technology that could assist with sustainability. In the future, we might charge new members a fee, so now is the best time to INVITE FRIENDS AND COLLEAGUES because they can JOIN FOR FREE!

I know you're probably busy, but GreenExecutive needs your support. And if saving our pale blue dot is not a worthy cause, I don't know what is. So please contribute as much effort as you can!

Right now, we need members to:

  1. contribute blog posts 
  2. create and answer posts in the forums
  3. invite suitable friends and colleagues to join us.

Thanks in advance for your generous support! :)


Adam Thyer is the Founder of GreenExecutive. While knowledgeable about website construction and marketing, Adam makes no claims to being an expert on sustainability. He's just a concerned global citizen trying to play his part in protecting our home.


Any opinions or views expressed in this blog post are those of the individual author, unless explicitly stated to be those of GreenExecutive.

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