A model of destination loyalty: integrating destination image and sustainable tourism

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According to the United Nations, 68% of the world population is projected to live in the cities by 2050. China, India, and Nigeria collectively are projected to constitute 35% of total growth in urban population from 2018 to 2050, with China alone adding 255 million urban dwellers. Shanghai happens to be the most populated city in China as well as the world's third most populated city. Therefore, it is crucial to ensure the sustainability of Shan...
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